Nokia (NOK) is the biggest maker of mobile devices. It has 40% of the global market share and dwarfs LG, Samsun, and Motorola. It has the #1 marketshare in nearly all markets and sells over 90% outside of the US.
Its next place of growth wil come from cell phone purchasers in places like China and India. It has figured out the manufacturing so well that the company can earn over 15% even on the entry-level units while Samdun, its more profitable competitor, earns about 13%.
Nokia will also try to grow its service offerings to include music and games and GPS. It’s also just a great way to build brand equity.
Right now its main competition is in the smartphone arena where RIM and Apple dominate. Still, Nokia has purchased Symbian and tried to open-source it. It is touch and go because if this model of leveraging the collective intellect fails, they could fall behind in this crucial segment of the market.
Nokia currently has a earnings yield of 12.6% which is really quite cheap for such high markets, return on capital and dividend yield. There are no serious competitors in the low-end market and it is unlikely to be challenged. So Nokia remains a great buy due to a poor longer term outlook that will put a low ceiling on its earnings multiple.
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